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Baozun Inc

Common Name
Baozun
Country
China (Mainland)
Sector
Consumer Cyclical
Industry
Internet Retail
Employees
8,181
Ticker
BZUN
Exchange
Nasdaq
Description
Baozun Inc. is a leading brand e-commerce solutions provider and digital commerce enabler in China. It offers end-to-end services covering IT solutions, online store operations, digital marketing, cus...

Baozun's GHG Emissions Data Preview

In 2023, Baozun completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).

However, Baozun has not published a category-level breakdown of its Scope 3 emissions, limiting visibility into specific value chain sources.

Metric (tCO2e)2023202220212020-2019
Total Scope 1
316a
279a
454a
Total Scope 2
Unspecified Calculation Method
20,814a
10,022a
16,868a
Total Scope 3
42,877a
N/AN/A
Total Scope 1 Revenue Intensity (tCO2e/$M)
0.2549a
0.2313a
0.3079a
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Verified Sources Behind Baozun’s Greenhouse Gas (GHG) Emissions Data

Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform.

a. Baozun's Sustainability Report 2023
b. Baozun's ESG Report 2020

Insights into Baozun's Operational Emissions

In 2023, the total operational greenhouse gas (GHG) emissions of Baozun amounted to 21,130 metric tons of CO2 equivalent. This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a

Compared to 2022, the total operational greenhouse gas (GHG) emissions of Baozun increased by 105.13%, suggesting that the company faced challenges in reducing its emissions from its core operations.a

Baozun's Scope 1 Emissions Over Time

20202021202220230150300450600tCO2e+1521%-39%+13%
  • Total Scope 1
  • Year-over-Year Change

What are Baozun's Scope 1 emissions?

In 2023, the total Scope 1 emissions of Baozun were 316 metric tons of CO₂ equivalent (tCO₂e).a

Has Baozun reduced its Scope 1 emissions over time?

Since 2020, Baozun's Scope 1 emissions have increased by 1,028.57%, reflecting a rising long-term trend in Scope 1 emissions over time.ab

Compared to the previous year (2022), Baozun's Scope 1 emissions increased by 13.26%, suggesting that the company faced challenges in reducing emissions from its directly owned or controlled operations.a

What are Baozun's Scope 2 emissions?

In 2023, Baozun reported Scope 2 greenhouse gas (GHG) emissions of 20,814 tCO₂e without specifying the calculation method.a

Has Baozun reduced its Scope 2 emissions over time?

Since 2020, Baozun's Scope 2 greenhouse gas (GHG) emissions (Unspecified Calculation Method) have increased by 114.51%, reflecting a rising long-term trend in Scope 2 emissions over time.ab

Compared to the previous year (2022), Baozun's Scope 2 emissions (Unspecified Calculation Method) rose by 107.68% in 2023, suggesting that the company faced challenges in reducing emissions from purchased electricity and energya

What methodology does Baozun use for Scope 2 reporting?

In 2023, Baozun reported its Scope 2 emissions using an unspecified methodology.a

Baozun's Scope 2 Emissions Over Time

202020212022202305.5 k11 k16.5 k22 ktCO2e
  • Total Scope 2 (Unspecified Calculation Method)

Insights into Baozun's Value Chain Emissions

In 2023, Baozun reported 42,877 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a

The 2023 disclosure of Baozun includes a breakdown across 0 of the 15 Scope 3 categories defined by the GHG Protocol, matching the level of disclosure in 2022, demonstrating consistent Scope 3 emissions reporting coverage year over year.a

Baozun's Scope 3 Emissions Over Time

2023015 k30 k45 k60 ktCO2e
  • Total Scope 3
  • Year-over-Year Change

What are Baozun's Scope 3 emissions?

In 2023, Baozun reported total Scope 3 emissions of 42,877 metric tons of CO₂ equivalent (tCO₂e).a

Insights into Baozun’s GHG Emissions Intensity Compared to Industry Peers

In 2023, Baozun reported Scope 1 greenhouse gas (GHG) emissions of 316 tCO₂e and total revenues of USD 1,240 millions. This translates into an emissions intensity of 0.25 tCO₂e per millions USD.a

Baozun's Scope 1 Emissions Intensity Compared to Peers

10010,0001,000,000100,000,000Scope 1 Emissions (tCO2e)1002,00020,000200,0002,000,000Revenues (Millions of USD)LYYear: 2024Scope 1: 3,395 tCO2eRevenue: $M 11,984Scope 1 Intensity: 0.28 tCO2e/$MEternalYear: 2025Scope 1: 57 tCO2eRevenue: $M 2,367Scope 1 Intensity: 0.02 tCO2e/$MeBayYear: 2024Scope 1: 5,098 tCO2eRevenue: $M 10,282Scope 1 Intensity: 0.50 tCO2e/$MSeaYear: 2023Scope 1: 118,456 tCO2eRevenue: $M 13,064Scope 1 Intensity: 9.07 tCO2e/$MDoorDashYear: 2022Scope 1: 3,565 tCO2eRevenue: $M 6,584Scope 1 Intensity: 0.54 tCO2e/$MMercadoLibreYear: 2025Scope 1: 29,284 tCO2eRevenue: $M 28,894Scope 1 Intensity: 1.01 tCO2e/$MProsusYear: 2026Scope 1: 11,746 tCO2eRevenue: $M 9,705Scope 1 Intensity: 1.21 tCO2e/$MAlibaba Group HoldingYear: 2025Scope 1: 485,983 tCO2eRevenue: $M 137,291Scope 1 Intensity: 3.54 tCO2e/$MAmazon.comYear: 2024Scope 1: 15,130,000 tCO2eRevenue: $M 637,958Scope 1 Intensity: 23.72 tCO2e/$MAmericanasYear: 2021Scope 1: 2,527 tCO2eRevenue: $M 4,043Scope 1 Intensity: 0.63 tCO2e/$MVerkkokauppa.comYear: 2024Scope 1: 1 tCO2eRevenue: $M 476Scope 1 Intensity: 0.00 tCO2e/$MN Brown GroupYear: 2024Scope 1: 1,663 tCO2eRevenue: $M 759Scope 1 Intensity: 2.19 tCO2e/$MKomplettYear: 2025Scope 1: 57 tCO2eRevenue: $M 1,565Scope 1 Intensity: 0.04 tCO2e/$MBrainbees SolutionsYear: 2025Scope 1: 104 tCO2eRevenue: $M 897Scope 1 Intensity: 0.12 tCO2e/$MABOUT YOU HoldingYear: 2025Scope 1: 6 tCO2eRevenue: $M 2,065Scope 1 Intensity: 0.00 tCO2e/$MGlobal Digital NiagaYear: 2024Scope 1: 1,342 tCO2eRevenue: $M 1,039Scope 1 Intensity: 1.29 tCO2e/$MMercariYear: 2025Scope 1: 576 tCO2eRevenue: $M 1,337Scope 1 Intensity: 0.43 tCO2e/$MZOZOYear: 2024Scope 1: 34 tCO2eRevenue: $M 1,303Scope 1 Intensity: 0.03 tCO2e/$MFSN E-Commerce VenturesYear: 2025Scope 1: 386 tCO2eRevenue: $M 923Scope 1 Intensity: 0.42 tCO2e/$MBoohoo GroupYear: 2024Scope 1: 581 tCO2eRevenue: $M 1,143Scope 1 Intensity: 0.51 tCO2e/$MVipshop HoldingsYear: 2024Scope 1: 9,870 tCO2eRevenue: $M 14,855Scope 1 Intensity: 0.66 tCO2e/$MJD.comYear: 2024Scope 1: 2,266,323 tCO2eRevenue: $M 158,784Scope 1 Intensity: 14.27 tCO2e/$MMeituanYear: 2024Scope 1: 78 tCO2eRevenue: $M 46,053Scope 1 Intensity: 0.00 tCO2e/$MMango Excellent MediaYear: 2024Scope 1: 574 tCO2eRevenue: $M 1,929Scope 1 Intensity: 0.30 tCO2e/$MBaozunYear: 2023Scope 1: 316 tCO2eRevenue: $M 1,240Scope 1 Intensity: 0.25 tCO2e/$M

How does Baozun's GHG emissions intensity compare to its peers?

In 2023, Baozun reported a Scope 1 emissions intensity of 0.25 tCO₂e per millions USD. Compared to the peer group median of 0.5, this places the company below its industry benchmark, indicating it is more carbon-efficient than most competitors.a

Where does Baozun rank on GHG emissions intensity within its industry?

In 2023, Baozun ranked 8 out of 24 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).a

Baozun is therefore positioned in the mid-range of its industry, neither a clear leader nor a laggard in carbon efficiency.a

Insights into Baozun's Total Carbon Footprint

In 2023, Baozun reported a total carbon footprint of 64,007 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 521.37% increase compared to 2022, suggesting a rise in emissions across its operations or value chain.a

The largest contributor to Baozun's total carbon footprint was Scope 3 emissions, accounting for 66.99% of the company's total carbon footprint, followed by Scope 2 emissions at 32.52%.a

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