Under Armour Inc. is a global athletic apparel and footwear company that designs, markets, and distributes performance-oriented sportswear, footwear, and accessories. Headquartered in Baltimore, Maryl... Under Armour Inc. is a global athletic apparel and footwear company that designs, markets, and distributes performance-oriented sportswear, footwear, and accessories. Headquartered in Baltimore, Maryland and founded in 1996, the company focuses on products engineered to enhance athletic performance across training, running, basketball, team sports, outdoor activities, and everyday wear. Under Armour serves men, women, and youth through a mix of wholesale partnerships, branded retail stores, factory outlets, and e-commerce platforms, including its own website and apps. Its portfolio spans compression, fitted, and loose-fit apparel, technical footwear, and sports accessories, often sold under performance sub-brands such as HeatGear and ColdGear. Under Armour operates through major geographic segments including North America, EMEA, Asia-Pacific, and Latin America, reflecting its presence in key global sports and lifestyle markets. The company positions itself as a performance-driven brand, supplying athletes and active consumers with technologically advanced gear and connected fitness experiences through its digital platforms.
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