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WPP PLC

Common Name
WPP
Country
United Kingdom
Sector
Communication Services
Industry
Advertising Agencies
Employees
104,000
Ticker
WPP
Exchange
LONDON STOCK EXCHANGE
Description
WPP plc is a global advertising and public relations company, which plays a pivotal role in the marketing and communications industry. It offers a vast array of services that are essential to shaping ...

WPP's GHG Emissions Data Preview

In 2024, WPP completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).

WPP has also provided a category-level breakdown for 1 out of 15 Scope 3 emissions categories, offering greater transparency into its value chain emissions.

Metric (tCO2e)2024202320222021 - 2017
Total Scope 1
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a
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a
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a
0000000
Total Scope 2
Market-Based
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a
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a
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a
0000000
Location-Based
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a
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a
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a
0000000
Total Scope 3
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a
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a
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a
0000000
Total Scope 1 Revenue Intensity (tCO2e/$M)
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a
0000000
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Verified Sources Behind WPP’s Greenhouse Gas (GHG) Emissions Data

Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform. Explore WPP’s data sources below and access millions more through our Disclosure Search.

a. WPP's Annual Report 2024
a. WPP's Annual Report 2024

Insights into WPP's Operational Emissions

In 2024, the total operational greenhouse gas (GHG) emissions ofWPP amounted to64,931metric tons of CO2 equivalent.This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a

Compared to 2023, the total operational greenhouse gas (GHG) emissions of WPPdecreased by 3.19%, showing that the company has made progress in taking action to reduce the climate impact of its operations.a

WPP's Scope 1 Emissions Over Time

2019202120222023202406.5 k13 k19.5 k26 ktCO2e-47%+6%-20%-15%
  • Total Scope 1
  • Year-over-Year Change

What are WPP's Scope 1 emissions?

In 2024, the total Scope 1 emissions of WPP were 9,629 metric tons of COâ‚‚ equivalent (tCOâ‚‚e).a

Has WPP reduced its Scope 1 emissions over time?

Since 2019, WPP's Scope 1 emissions have decreased by 61.51%, reflecting a declining long-term trend in Scope 1 emissions over time.a

Compared to the previous year(2023), WPP's Scope 1 emissions decreased by 15.19%, highlighting the company's efforts to lower direct emissions from assets it owns or controls.a

What are WPP's Scope 2 emissions?

In 2024, WPP reported Scope 2 greenhouse gas (GHG) emissions of 6,250 tCOâ‚‚e using the market-based method and 55,302 tCOâ‚‚e using the location-based method.a

Has WPP reduced its Scope 2 emissions over time?

Since 2019, WPP's Scope 2 greenhouse gas (GHG) emissions (Location-Based)have decreased by 35.37%, reflecting a declining long-term trend in Scope 2 emissions over time.a

Compared to the previous year(2023), WPP's Scope 2 emissions(Location-Based) have remained relatively stable, indicating that WPP's emissions have plateaued with no significant change in its energy consumption footprint.a

What methodology does WPP use for Scope 2 reporting?

In 2024, WPP reported its Scope 2 emissions using the market-based method and using the location-based method.a

WPP's Scope 2 Emissions Over Time

20192021202220232024025 k50 k75 k100 ktCO2e
  • Total Scope 2 Location-Based
  • Total Scope 2 Market-Based

Insights into WPP's Value Chain Emissions

In 2024, WPP reported 91,651 metric tons of COâ‚‚ equivalent (tCOâ‚‚e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a

The 2024 disclosure of WPP includes a breakdown across 1of the 15 Scope 3 categories defined by the GHG Protocol,matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a

WPP's Scope 3 Emissions Over Time

201920202021202220232024035 k70 k105 k140 ktCO2e-81%-51%+387%+36%+21%
  • Total Scope 3
  • Year-over-Year Change

What are WPP's Scope 3 emissions?

In 2024, WPP reported total Scope 3 emissions of 91,651 metric tons of COâ‚‚ equivalent (tCOâ‚‚e).a

Approximately 100%of these emissions originated from upstream activities such as purchased goods and capital goods, while 0%came from downstream activities like product use, distribution, and end-of-life treatment.a

Has WPP reduced its Scope 3 emissions over time?

Since 2019, WPP's Scope 3 emissionshave decreased by 25.47%, reflecting a declining long-term trend in Scope 3 emissions over time.a

Compared to the previous year (2023), WPP's Scope 3 emissions increased by 21.09%, suggesting that the company faced challenges in reducing emissions across its value chain.a

What categories of Scope 3 emissions does WPP disclose?

In 2024, WPP reported emissions for 1 out of the 15 Scope 3 categories defined by the GHG Protocol.a

The limited disclosure restricts visibility into specific emission sources across the company's value chain.

What are the main sources of WPP's Scope 3 emissions?

In 2024, the largest contributors to WPP's Scope 3 emissions were:a

  • Business Travel (Cat. 6): 91,651 tCOâ‚‚e(100%)

WPP's Scope 3 Emissions by Categories

Business Travel(Cat. 6)(100.0%)

Insights into WPP’s GHG Emissions Intensity Compared to Industry Peers

In 2024, WPP reported Scope 1 greenhouse gas (GHG) emissions of 9,629 tCOâ‚‚e and total revenues of USD 18,500 millions. This translates into an emissions intensity of 0.52 tCOâ‚‚e per millions USD.a

WPP's Scope 1 Emissions Intensity Compared to Peers

0.151002,000100,000Scope 1 Emissions (tCO2e)201001,0005,00050,000Revenues (Millions of USD)AHERS4 CapitalYear: 2024Scope 1: 1,293 tCO2eRevenue: $M 1,064Scope 1 Intensity: 1.21 tCO2e/$MMCH GroupYear: 2024Scope 1: 2,953 tCO2eRevenue: $M 462Scope 1 Intensity: 6.40 tCO2e/$MHakuhodo DY HoldingsYear: 2024Scope 1: 369 tCO2eRevenue: $M 6,254Scope 1 Intensity: 0.06 tCO2e/$MCyberAgentYear: 2024Scope 1: 289 tCO2eRevenue: $M 5,623Scope 1 Intensity: 0.05 tCO2e/$MAAAdtraction GroupYear: 2024Scope 1: 0 tCO2eRevenue: $M 101Scope 1 Intensity: 0.00 tCO2e/$MM&C SaatchiYear: 2024Scope 1: 68 tCO2eRevenue: $M 496Scope 1 Intensity: 0.14 tCO2e/$MDoubleVerify HoldingsYear: 2024Scope 1: 256 tCO2eRevenue: $M 657Scope 1 Intensity: 0.39 tCO2e/$MSolocal GroupYear: 2024Scope 1: 2,312 tCO2eRevenue: $M 348Scope 1 Intensity: 6.64 tCO2e/$MHHHopscotch GroupeYear: 2024Scope 1: 33 tCO2eRevenue: $M 332Scope 1 Intensity: 0.10 tCO2e/$MOmnicom GroupYear: 2024Scope 1: 32,733 tCO2eRevenue: $M 15,689Scope 1 Intensity: 2.09 tCO2e/$MWirtualna Polska HoldingYear: 2024Scope 1: 640 tCO2eRevenue: $M 381Scope 1 Intensity: 1.68 tCO2e/$MIPGYear: 2024Scope 1: 10,183 tCO2eRevenue: $M 10,692Scope 1 Intensity: 0.95 tCO2e/$MAPG SGAYear: 2024Scope 1: 1,092 tCO2eRevenue: $M 361Scope 1 Intensity: 3.02 tCO2e/$MCheil WorldwideYear: 2024Scope 1: 762 tCO2eRevenue: $M 2,961Scope 1 Intensity: 0.26 tCO2e/$MPlan B MediaYear: 2024Scope 1: 849 tCO2eRevenue: $M 266Scope 1 Intensity: 3.19 tCO2e/$MEEEbiquityYear: 2024Scope 1: 42 tCO2eRevenue: $M 96Scope 1 Intensity: 0.44 tCO2e/$MRRReworld MediaYear: 2023Scope 1: 175 tCO2eRevenue: $M 608Scope 1 Intensity: 0.29 tCO2e/$MSaudi Tadawul Group HoldingYear: 2024Scope 1: 193 tCO2eRevenue: $M 43Scope 1 Intensity: 4.47 tCO2e/$MZiff DavisYear: 2024Scope 1: 311 tCO2eRevenue: $M 1,402Scope 1 Intensity: 0.22 tCO2e/$M4imprint GroupYear: 2023Scope 1: 526 tCO2eRevenue: $M 988Scope 1 Intensity: 0.53 tCO2e/$MEkspress GruppYear: 2024Scope 1: 266 tCO2eRevenue: $M 79Scope 1 Intensity: 3.36 tCO2e/$MNext 15 GroupYear: 2024Scope 1: 23 tCO2eRevenue: $M 907Scope 1 Intensity: 0.03 tCO2e/$MDentsu GroupYear: 2024Scope 1: 3,001 tCO2eRevenue: $M 8,988Scope 1 Intensity: 0.33 tCO2e/$MWPPYear: 2024Scope 1: 9,629 tCO2eRevenue: $M 18,500Scope 1 Intensity: 0.52 tCO2e/$M

How does WPP's GHG emissions intensity compare to its peers?

In 2024, WPP reported a Scope 1 emissions intensity of 0.52 tCOâ‚‚e per millions USD. Compared to the peer group median of 0.44, this places the company above its industry benchmark, indicating it is less carbon-efficient than most competitors.a

Where does WPP rank on GHG emissions intensity within its industry?

In 2024, WPP ranked 13 out of 23 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCOâ‚‚e per millions USD).a

WPP is therefore positioned in the mid-range of its industry, neither a clear leader nor a laggard in carbon efficiency.a

Insights into WPP's Total Carbon Footprint

In 2024, WPP reported a total carbon footprint of 156,582 metric tons of COâ‚‚ equivalent (tCOâ‚‚e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 9.68% increase compared to 2023, suggesting a rise in emissions across its operations or value chain.a

The largest contributor to WPP's total carbon footprint was Scope 3 emissions, accounting for 58.53% of the company's total carbon footprint, followed by Scope 2 emissions at 35.32%.a

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