WPP PLC
WPP's GHG Emissions Data Preview
In 2024, WPP completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).
WPP has also provided a category-level breakdown for 1 out of 15 Scope 3 emissions categories, offering greater transparency into its value chain emissions.
| Metric (tCO2e) | 2024 | 2023 | 2022 | 2021 - 2017 |
|---|---|---|---|---|
Total Scope 1 | 0000000 | Copy/Paste is a PRO feature.  a | Copy/Paste is a PRO feature.  a | 0000000 |
Total Scope 2 | ||||
Market-Based | Copy/Paste is a PRO feature.  a | 0000000 | Copy/Paste is a PRO feature.  a | 0000000 |
Location-Based | Copy/Paste is a PRO feature.  a | 0000000 | Copy/Paste is a PRO feature.  a | 0000000 |
Total Scope 3 | Copy/Paste is a PRO feature.  a | Copy/Paste is a PRO feature.  a | 0000000 | 0000000 |
Total Scope 1 Revenue Intensity (tCO2e/$M) | 0000000 | Copy/Paste is a PRO feature.  a | Copy/Paste is a PRO feature.  a | 0000000 |
Verified Sources Behind WPP’s Greenhouse Gas (GHG) Emissions Data
Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform. Explore WPP’s data sources below and access millions more through our Disclosure Search.
Insights into WPP's Operational Emissions
In 2024, the total operational greenhouse gas (GHG) emissions of WPP amounted to 64,931 metric tons of CO2 equivalent. This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a
Compared to 2023, the total operational greenhouse gas (GHG) emissions of WPP decreased by 3.19%, showing that the company has made progress in taking action to reduce the climate impact of its operations.a
WPP's Scope 1 Emissions Over Time
- Total Scope 1
- Year-over-Year Change
What are WPP's Scope 1 emissions?
In 2024, the total Scope 1 emissions of WPP were 9,629 metric tons of CO₂ equivalent (tCO₂e).a
Has WPP reduced its Scope 1 emissions over time?
Since 2019, WPP's Scope 1 emissions have decreased by 61.51%, reflecting a declining long-term trend in Scope 1 emissions over time.a
Compared to the previous year (2023), WPP's Scope 1 emissions decreased by 15.19%, highlighting the company's efforts to lower direct emissions from assets it owns or controls.a
What are WPP's Scope 2 emissions?
In 2024, WPP reported Scope 2 greenhouse gas (GHG) emissions of 6,250 tCO₂e using the market-based method and 55,302 tCO₂e using the location-based method.a
Has WPP reduced its Scope 2 emissions over time?
Since 2019, WPP's Scope 2 greenhouse gas (GHG) emissions (Location-Based) have decreased by 35.37%, reflecting a declining long-term trend in Scope 2 emissions over time.a
Compared to the previous year (2023), WPP's Scope 2 emissions (Location-Based) have remained relatively stable, indicating that WPP's emissions have plateaued with no significant change in its energy consumption footprint.a
What methodology does WPP use for Scope 2 reporting?
In 2024, WPP reported its Scope 2 emissions using the market-based method and using the location-based method.a
WPP's Scope 2 Emissions Over Time
- Total Scope 2 Location-Based
- Total Scope 2 Market-Based
Insights into WPP's Value Chain Emissions
In 2024, WPP reported 91,651 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a
The 2024 disclosure of WPP includes a breakdown across 1 of the 15 Scope 3 categories defined by the GHG Protocol, matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a
WPP's Scope 3 Emissions Over Time
- Total Scope 3
- Year-over-Year Change
What are WPP's Scope 3 emissions?
In 2024, WPP reported total Scope 3 emissions of 91,651 metric tons of CO₂ equivalent (tCO₂e).a
Approximately 100% of these emissions originated from upstream activities such as purchased goods and capital goods, while 0% came from downstream activities like product use, distribution, and end-of-life treatment.a
Has WPP reduced its Scope 3 emissions over time?
Since 2019, WPP's Scope 3 emissions have decreased by 25.47%, reflecting a declining long-term trend in Scope 3 emissions over time.a
Compared to the previous year (2023), WPP's Scope 3 emissions increased by 21.09%, suggesting that the company faced challenges in reducing emissions across its value chain.a
What categories of Scope 3 emissions does WPP disclose?
In 2024, WPP reported emissions for 1 out of the 15 Scope 3 categories defined by the GHG Protocol.a
The limited disclosure restricts visibility into specific emission sources across the company's value chain.
What are the main sources of WPP's Scope 3 emissions?
In 2024, the largest contributors to WPP's Scope 3 emissions were:a
- Business Travel (Cat. 6): 91,651 tCO₂e (100%)
WPP's Scope 3 Emissions by Categories
Insights into WPP’s GHG Emissions Intensity Compared to Industry Peers
In 2024, WPP reported Scope 1 greenhouse gas (GHG) emissions of 9,629 tCO₂e and total revenues of USD 18,500 millions. This translates into an emissions intensity of 0.52 tCO₂e per millions USD.a
WPP's Scope 1 Emissions Intensity Compared to Peers
How does WPP's GHG emissions intensity compare to its peers?
In 2024, WPP reported a Scope 1 emissions intensity of 0.52 tCO₂e per millions USD. Compared to the peer group median of 0.44, this places the company above its industry benchmark, indicating it is less carbon-efficient than most competitors.a
Where does WPP rank on GHG emissions intensity within its industry?
In 2024, WPP ranked 13 out of 23 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).a
WPP is therefore positioned in the mid-range of its industry, neither a clear leader nor a laggard in carbon efficiency.a
Insights into WPP's Total Carbon Footprint
In 2024, WPP reported a total carbon footprint of 156,582 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 9.68% increase compared to 2023, suggesting a rise in emissions across its operations or value chain.a
The largest contributor to WPP's total carbon footprint was Scope 3 emissions, accounting for 58.53% of the company's total carbon footprint, followed by Scope 2 emissions at 35.32%.a