In 2024, YouGov completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).
YouGov has also provided a category-level breakdown for 8 out of 15 Scope 3 emissions categories, offering greater transparency into its value chain emissions.
| Metric (tCO2e) | 2024 | 2023 | 2022 | 2021-2019 |
|---|---|---|---|---|
Total Scope 1 | 122a | 144a | 132a | |
Total Scope 2 | ||||
Market-Based | 189a | 220a | 274a | |
Location-Based | N/A | N/A | N/A | |
Total Scope 3 | 16,759a | 11,724a | 11,551a | |
Total Scope 1 Revenue Intensity (tCO2e/$M) | 0.2834a | 0.4337a | 0.4904a |
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In 2024, the total operational greenhouse gas (GHG) emissions of YouGov amounted to 311 metric tons of CO2 equivalent. This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a
Compared to 2023, the total operational greenhouse gas (GHG) emissions of YouGov decreased by 14.56%, showing that the company has made progress in taking action to reduce the climate impact of its operations.a
In 2024, the total Scope 1 emissions of YouGov were 122 metric tons of CO₂ equivalent (tCO₂e).a
Since 2022, YouGov's Scope 1 emissions have decreased by 7.58%, reflecting a declining long-term trend in Scope 1 emissions over time.a
Compared to the previous year (2023), YouGov's Scope 1 emissions decreased by 15.28%, highlighting the company's efforts to lower direct emissions from assets it owns or controls.a
In 2024, YouGov reported Scope 2 greenhouse gas (GHG) emissions of 189 tCO₂e using the market-based method.a
Since 2022, YouGov's Scope 2 greenhouse gas (GHG) emissions (Market-Based) have decreased by 31.02%, reflecting a declining long-term trend in Scope 2 emissions over time.a
Compared to the previous year (2023), YouGov's Scope 2 emissions (Market-Based) fell by 14.09% in 2024, showing that the company has made progress in taking action to reduce the climate impact of its energy consumption.a
In 2024, YouGov reported its Scope 2 emissions using the market-based method.a
In 2024, YouGov reported 16,759 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a
The 2024 disclosure of YouGov includes a breakdown across 8 of the 15 Scope 3 categories defined by the GHG Protocol, matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a
In 2024, YouGov reported total Scope 3 emissions of 16,759 metric tons of CO₂ equivalent (tCO₂e).a
Approximately 100% of these emissions originated from upstream activities such as purchased goods and capital goods, while 0% came from downstream activities like product use, distribution, and end-of-life treatment.a
Since 2022, YouGov's Scope 3 emissions have increased by 45.09%, reflecting a rising long-term trend in Scope 3 emissions over time.a
Compared to the previous year (2023), YouGov's Scope 3 emissions increased by 42.95%, suggesting that the company faced challenges in reducing emissions across its value chain.a
In 2024, YouGov reported emissions for 8 out of the 15 Scope 3 categories defined by the GHG Protocol.a
This partial disclosure allows for some insight into the company's indirect impacts.
In 2024, the largest contributors to YouGov's Scope 3 emissions were:a
In 2024, YouGov reported Scope 1 greenhouse gas (GHG) emissions of 122 tCO₂e and total revenues of USD 430 millions. This translates into an emissions intensity of 0.28 tCO₂e per millions USD.a
In 2024, YouGov reported a Scope 1 emissions intensity of 0.28 tCO₂e per millions USD. Compared to the peer group median of 0.73, this places the company below its industry benchmark, indicating it is more carbon-efficient than most competitors.a
In 2024, YouGov ranked 6 out of 22 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).a
YouGov is therefore positioned in the mid-range of its industry, neither a clear leader nor a laggard in carbon efficiency.a
In 2024, YouGov reported a total carbon footprint of 17,070 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 41.21% increase compared to 2023, suggesting a rise in emissions across its operations or value chain.a
The largest contributor to YouGov's total carbon footprint was Scope 3 emissions, accounting for 98.18% of the company's total carbon footprint, followed by Scope 2 emissions at 1.11%.a