Adtraction Group AB
Adtraction Group's GHG Emissions Data Preview
In 2024, Adtraction Group completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).
Adtraction Group has also provided a category-level breakdown for 1 out of 15 Scope 3 emissions categories, offering greater transparency into its value chain emissions.
| Metric (tCO2e) | 2024 | 2023 | 2022 | 2021 - 2017 |
|---|---|---|---|---|
Total Scope 1 | 0000000 | Copy/Paste is a PRO feature.  | Copy/Paste is a PRO feature. | 0000000 |
Total Scope 2 | ||||
Unspecified Calculation Method | Copy/Paste is a PRO feature.  a | 0000000 | Copy/Paste is a PRO feature. | 0000000 |
Total Scope 3 | Copy/Paste is a PRO feature.  a | Copy/Paste is a PRO feature.  a | 0000000 | 0000000 |
Total Scope 1 Revenue Intensity (tCO2e/$M) | 0000000 | Copy/Paste is a PRO feature. | Copy/Paste is a PRO feature. | 0000000 |
Verified Sources Behind Adtraction Group’s Greenhouse Gas (GHG) Emissions Data
Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform. Explore Adtraction Group’s data sources below and access millions more through our Disclosure Search.
Insights into Adtraction Group's Operational Emissions
In 2024, the total operational greenhouse gas (GHG) emissions of Adtraction Group amounted to 38.52 metric tons of CO2 equivalent. This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a
Compared to 2023, the total operational greenhouse gas (GHG) emissions of Adtraction Group increased by ∞%, suggesting that the company faced challenges in reducing its emissions from its core operations.a
Adtraction Group's Scope 1 Emissions Over Time
- Total Scope 1
- Year-over-Year Change
What are Adtraction Group's Scope 1 emissions?
In 2024, the total Scope 1 emissions of Adtraction Group were 0.071 metric tons of CO₂ equivalent (tCO₂e).a
What are Adtraction Group's Scope 2 emissions?
In 2024, Adtraction Group reported Scope 2 greenhouse gas (GHG) emissions of 38.449 tCO₂e without specifying the calculation method.a
What methodology does Adtraction Group use for Scope 2 reporting?
In 2024, Adtraction Group reported its Scope 2 emissions using an unspecified methodology.a
Adtraction Group's Scope 2 Emissions Over Time
- Total Scope 2 (Unspecified Calculation Method)
Insights into Adtraction Group's Value Chain Emissions
In 2024, Adtraction Group reported 316.503 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a
The 2024 disclosure of Adtraction Group includes a breakdown across 1 of the 15 Scope 3 categories defined by the GHG Protocol, matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a
Adtraction Group's Scope 3 Emissions Over Time
- Total Scope 3
- Year-over-Year Change
What are Adtraction Group's Scope 3 emissions?
In 2024, Adtraction Group reported total Scope 3 emissions of 316.503 metric tons of CO₂ equivalent (tCO₂e).a
Approximately 100% of these emissions originated from upstream activities such as purchased goods and capital goods, while 0% came from downstream activities like product use, distribution, and end-of-life treatment.a
Compared to the previous year (2023), Adtraction Group's Scope 3 emissions increased by 328.12%, suggesting that the company faced challenges in reducing emissions across its value chain.a
What categories of Scope 3 emissions does Adtraction Group disclose?
In 2024, Adtraction Group reported emissions for 1 out of the 15 Scope 3 categories defined by the GHG Protocol.a
The limited disclosure restricts visibility into specific emission sources across the company's value chain.
What are the main sources of Adtraction Group's Scope 3 emissions?
In 2024, the largest contributors to Adtraction Group's Scope 3 emissions were:a
- Business Travel (Cat. 6): 182.572 tCO₂e (100%)
Adtraction Group's Scope 3 Emissions by Categories
Insights into Adtraction Group’s GHG Emissions Intensity Compared to Industry Peers
In 2024, Adtraction Group reported Scope 1 greenhouse gas (GHG) emissions of 0.071 tCO₂e and total revenues of USD 101 millions. This translates into an emissions intensity of 0 tCO₂e per millions USD.a
Adtraction Group's Scope 1 Emissions Intensity Compared to Peers
How does Adtraction Group's GHG emissions intensity compare to its peers?
In 2024, Adtraction Group reported a Scope 1 emissions intensity of 0 tCO₂e per millions USD. Compared to the peer group median of 0.52, this places the company below its industry benchmark, indicating it is more carbon-efficient than most competitors.a
Where does Adtraction Group rank on GHG emissions intensity within its industry?
In 2024, Adtraction Group ranked 2 out of 23 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).a
This places Adtraction Group among the top performers, with one of the lowest emissions intensities relative to peers.a
Insights into Adtraction Group's Total Carbon Footprint
In 2024, Adtraction Group reported a total carbon footprint of 355.023 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 380.23% increase compared to 2023, suggesting a rise in emissions across its operations or value chain.a
The largest contributor to Adtraction Group's total carbon footprint was Scope 3 emissions, accounting for 89.15% of the company's total carbon footprint, followed by Scope 2 emissions at 10.83%.a