adidas AG is a leading global company in the design, distribution, and marketing of athletic and sporting lifestyle products, including apparel, footwear, accessories, and sports equipment. Operating ... adidas AG is a leading global company in the design, distribution, and marketing of athletic and sporting lifestyle products, including apparel, footwear, accessories, and sports equipment. Operating primarily under its eponymous brand, it focuses on competitive athletics, casual activewear, and lifestyle fashion, serving consumers through owned retail stores, franchise outlets, wholesale channels, and e-commerce platforms across more than 160 countries. The company structures its business into key geographical segments: EMEA, North America, Greater China, Asia-Pacific, Latin America, and Other Businesses, which encompasses specialized labels like Y-3. Headquartered in Herzogenaurach, Germany, and founded originally in 1920 by Adolf Dassler, adidas AG employs approximately 62,000 people worldwide and generates substantial revenue from the consumer non-durables sector, particularly apparel and footwear. With a market capitalization around 33 billion EUR, it plays a pivotal role in the global sportswear industry, competing with major peers and influencing trends in athletic performance and lifestyle markets.
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