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Baidu Inc

Common Name
Baidu
Country
China (Mainland)
Sector
Communication Services
Industry
Internet Content & Information
Employees
35,900
Ticker
BIDU
Exchange
NASDAQ/NGS
Description
Baidu Inc. is a leading Chinese internet technology company that dominates China's search engine market with over 50% market share. The company operates through two primary segments: Baidu Core and iQ...

Baidu's GHG Emissions Data Preview

In 2024, Baidu completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).

However, Baidu has not published a category-level breakdown of its Scope 3 emissions, limiting visibility into specific value chain sources.

Metric (tCO2e)2024202320222021-2019
Total Scope 1
20,569.5a
20,039a
20,320.9a
Total Scope 2
Market-Based
645,057.7a
851,017.7a
N/A
Location-Based
777,438.8a
903,195.5a
801,942.2a
Unspecified Calculation Method
N/AN/AN/A
Total Scope 3
1,326,462.1a
1,452,401.7a
1,299,528.5a
Total Scope 1 Revenue Intensity (tCO2e/$M)
1.1276a
1.0581a
1.1441a
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Verified Sources Behind Baidu’s Greenhouse Gas (GHG) Emissions Data

Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform.

a. Baidu's ESG Report 2024
b. Baidu's ESG Report 2020

Insights into Baidu's Operational Emissions

In 2024, the total operational greenhouse gas (GHG) emissions of Baidu amounted to 798,008.3 metric tons of CO2 equivalent. This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a

Compared to 2023, the total operational greenhouse gas (GHG) emissions of Baidu decreased by 13.56%, showing that the company has made progress in taking action to reduce the climate impact of its operations.a

Baidu's Scope 1 Emissions Over Time

20192020202120222023202405.5 k11 k16.5 k22 ktCO2e+11%+175%+24%-1%+3%
  • Total Scope 1
  • Year-over-Year Change

What are Baidu's Scope 1 emissions?

In 2024, the total Scope 1 emissions of Baidu were 20,569.5 metric tons of CO₂ equivalent (tCO₂e).a

Has Baidu reduced its Scope 1 emissions over time?

Since 2019, Baidu's Scope 1 emissions have increased by 281.59%, reflecting a rising long-term trend in Scope 1 emissions over time.ab

Compared to the previous year (2023), Baidu's Scope 1 emissions increased by 2.65%, suggesting that the company faced challenges in reducing emissions from its directly owned or controlled operations.a

What are Baidu's Scope 2 emissions?

In 2024, Baidu reported Scope 2 greenhouse gas (GHG) emissions of 645,057.7 tCO₂e using the market-based method and 777,438.8 tCO₂e using the location-based method.a

Has Baidu reduced its Scope 2 emissions over time?

Compared to the previous year (2023), Baidu's Scope 2 emissions (Location-Based) fell by 13.92% in 2024, showing that the company has made progress in taking action to reduce the climate impact of its energy consumption.a

What methodology does Baidu use for Scope 2 reporting?

In 2024, Baidu reported its Scope 2 emissions using the market-based method and using the location-based method.a

Baidu's Scope 2 Emissions Over Time

2019202020212022202320240250 k500 k750 k1 MtCO2e
  • Total Scope 2 Location-Based
  • Total Scope 2 Market-Based
  • Total Scope 2 (Unspecified Calculation Method)

Insights into Baidu's Value Chain Emissions

In 2024, Baidu reported 1,326,462.1 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a

The 2024 disclosure of Baidu includes a breakdown across 0 of the 15 Scope 3 categories defined by the GHG Protocol, matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a

Baidu's Scope 3 Emissions Over Time

2019202020212022202320240400 k800 k1.2 M1.6 MtCO2e-16%+6960%+11%+12%-9%
  • Total Scope 3
  • Year-over-Year Change

What are Baidu's Scope 3 emissions?

In 2024, Baidu reported total Scope 3 emissions of 1,326,462.1 metric tons of CO₂ equivalent (tCO₂e).a

Has Baidu reduced its Scope 3 emissions over time?

Since 2019, Baidu's Scope 3 emissions have increased by 6,595.84%, reflecting a rising long-term trend in Scope 3 emissions over time.ab

Compared to the previous year (2023), Baidu's Scope 3 emissions remained relatively stable, indicating that Baidu's emissions have plateaued with no significant change in its value chain footprint.a

Insights into Baidu’s GHG Emissions Intensity Compared to Industry Peers

In 2024, Baidu reported Scope 1 greenhouse gas (GHG) emissions of 20,569.5 tCO₂e and total revenues of USD 18,242 millions. This translates into an emissions intensity of 1.13 tCO₂e per millions USD.a

Baidu's Scope 1 Emissions Intensity Compared to Peers

5501,00020,000500,000Scope 1 Emissions (tCO2e)505005,000100,0001,000,000Revenues (Millions of USD)Zillow GroupYear: 2023Scope 1: 197 tCO2eRevenue: $M 1,945Scope 1 Intensity: 0.10 tCO2e/$MMatch GroupYear: 2024Scope 1: 564 tCO2eRevenue: $M 3,479Scope 1 Intensity: 0.16 tCO2e/$MKakaoYear: 2024Scope 1: 520 tCO2eRevenue: $M 5,366Scope 1 Intensity: 0.10 tCO2e/$MPinterestYear: 2024Scope 1: 570 tCO2eRevenue: $M 3,647Scope 1 Intensity: 0.16 tCO2e/$MREA GroupYear: 2025Scope 1: 74 tCO2eRevenue: $M 1,270Scope 1 Intensity: 0.06 tCO2e/$MNaverYear: 2024Scope 1: 1,943 tCO2eRevenue: $M 7,318Scope 1 Intensity: 0.27 tCO2e/$MChina TowerYear: 2024Scope 1: 50,748 tCO2eRevenue: $M 13,397Scope 1 Intensity: 3.79 tCO2e/$MMeta PlatformsYear: 2024Scope 1: 47,468 tCO2eRevenue: $M 164,477Scope 1 Intensity: 0.29 tCO2e/$MAlphabetYear: 2024Scope 1: 73,100 tCO2eRevenue: $M 349,761Scope 1 Intensity: 0.21 tCO2e/$MNebius GroupYear: 2024Scope 1: 98 tCO2eRevenue: $M 92Scope 1 Intensity: 1.07 tCO2e/$MRecruit HoldingsYear: 2023Scope 1: 5,034 tCO2eRevenue: $M 25,749Scope 1 Intensity: 0.20 tCO2e/$MSpotify TechnologyYear: 2024Scope 1: 1,069 tCO2eRevenue: $M 19,261Scope 1 Intensity: 0.06 tCO2e/$MInkeverse GroupYear: 2023Scope 1: 6 tCO2eRevenue: $M 962Scope 1 Intensity: 0.01 tCO2e/$MAutohomeYear: 2023Scope 1: 362 tCO2eRevenue: $M 1,011Scope 1 Intensity: 0.36 tCO2e/$MZhejiang Daily Digital Culture GroupYear: 2024Scope 1: 48 tCO2eRevenue: $M 424Scope 1 Intensity: 0.11 tCO2e/$MWeiboYear: 2024Scope 1: 107 tCO2eRevenue: $M 1,754Scope 1 Intensity: 0.06 tCO2e/$MChina LiteratureYear: 2024Scope 1: 45 tCO2eRevenue: $M 1,112Scope 1 Intensity: 0.04 tCO2e/$MMeituYear: 2024Scope 1: 68 tCO2eRevenue: $M 411Scope 1 Intensity: 0.17 tCO2e/$MNetease Cloud MusicYear: 2024Scope 1: 697 tCO2eRevenue: $M 1,089Scope 1 Intensity: 0.64 tCO2e/$MTencent HoldingsYear: 2024Scope 1: 121,466 tCO2eRevenue: $M 90,471Scope 1 Intensity: 1.34 tCO2e/$MTencent MusicYear: 2024Scope 1: 112 tCO2eRevenue: $M 3,885Scope 1 Intensity: 0.03 tCO2e/$MKuaishou TechnologyYear: 2024Scope 1: 2,100 tCO2eRevenue: $M 17,384Scope 1 Intensity: 0.12 tCO2e/$MBaiduYear: 2024Scope 1: 20,570 tCO2eRevenue: $M 18,242Scope 1 Intensity: 1.13 tCO2e/$M

How does Baidu's GHG emissions intensity compare to its peers?

In 2024, Baidu reported a Scope 1 emissions intensity of 1.13 tCO₂e per millions USD. Compared to the peer group median of 0.16, this places the company above its industry benchmark, indicating it is less carbon-efficient than most competitors.a

Where does Baidu rank on GHG emissions intensity within its industry?

In 2024, Baidu ranked 21 out of 22 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).a

This places Baidu among the least efficient performers, with one of the highest emissions intensities in its sector.a

Insights into Baidu's Total Carbon Footprint

In 2024, Baidu reported a total carbon footprint of 2,124,470.4 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 10.57% decrease compared to 2023, indicating progress in reducing its overall greenhouse gas output.a

The largest contributor to Baidu's total carbon footprint was Scope 3 emissions, accounting for 62.44% of the company's total carbon footprint, followed by Scope 2 emissions at 36.59%.a

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