📣 Introducing Tracenable Pro: Unlock Unlimited Data Exports & Disclosures Access.

Baidu Inc

Common Name
Baidu
Country
China (Mainland)
Sector
Communication Services
Industry
Internet Content & Information
Employees
35,900
Ticker
BIDU
Exchange
NASDAQ/NGS
Description
Baidu Inc. is a Chinese multinational technology company specializing in Internet-related services and products, as well as artificial intelligence (AI). Recognized as one of the largest AI and intern...
GHG Emissions Climate Targets EU Taxonomy Energy Waste Management

Baidu's GHG Emissions Data Preview

In 2024, Baidu completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).

However, Baidu has not published a category-level breakdown of its Scope 3 emissions, limiting visibility into specific value chain sources.

Metric (tCO2e)2024202320222021 - 2017
Total Scope 1
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
0000000
Total Scope 2
Market-Based
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
0000000
Location-Based
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
0000000
Unspecified Calculation Method
Copy restricted. Please purchase to unlock this data.
Copy restricted. Please purchase to unlock this data.
Copy restricted. Please purchase to unlock this data.
0000000
Total Scope 3
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
0000000
Total Scope 1 Revenue Intensity (tCO2e/$M)
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
Copy restricted. Please purchase to unlock this data.
a
0000000
Download Data
Access this data via API
$curl "https://tracenable.com/api/v1/ghg-emissions/absolute?ticker=BIDU&reporting_period=2024"

Verified Sources Behind Baidu’s Greenhouse Gas (GHG) Emissions Data

Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform. Explore Baidu’s data sources below and access millions more through our Disclosure Search.

a. Baidu's ESG Report 2024
a. Baidu's ESG Report 2024
b. Baidu's ESG Report 2020
b. Baidu's ESG Report 2020

Insights into Baidu's Operational Emissions

In 2024, the total operational greenhouse gas (GHG) emissions ofBaidu amounted to798,008.3metric tons of CO2 equivalent.This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).a

Compared to 2023, the total operational greenhouse gas (GHG) emissions of Baidudecreased by 13.56%, showing that the company has made progress in taking action to reduce the climate impact of its operations.a

Baidu's Scope 1 Emissions Over Time

20192020202120222023202405.5 k11 k16.5 k22 ktCO2e+11%+175%+24%-1%+3%
  • Total Scope 1
  • Year-over-Year Change

What are Baidu's Scope 1 emissions?

In 2024, the total Scope 1 emissions of Baidu were 20,569.5 metric tons of COâ‚‚ equivalent (tCOâ‚‚e).a

Has Baidu reduced its Scope 1 emissions over time?

Since 2019, Baidu's Scope 1 emissions have increased by 281.59%, reflecting a rising long-term trend in Scope 1 emissions over time.ab

Compared to the previous year(2023), Baidu's Scope 1 emissions increased by 2.65%, suggesting that the company faced challenges in reducing emissions from its directly owned or controlled operations.a

What are Baidu's Scope 2 emissions?

In 2024, Baidu reported Scope 2 greenhouse gas (GHG) emissions of 645,057.7 tCOâ‚‚e using the market-based method and 777,438.8 tCOâ‚‚e using the location-based method.a

Has Baidu reduced its Scope 2 emissions over time?

Compared to the previous year(2023), Baidu's Scope 2 emissions(Location-Based) fell by 13.92% in 2024, showing that the company has made progress in taking action to reduce the climate impact of its energy consumption.a

What methodology does Baidu use for Scope 2 reporting?

In 2024, Baidu reported its Scope 2 emissions using the market-based method and using the location-based method.a

Baidu's Scope 2 Emissions Over Time

2019202020212022202320240250 k500 k750 k1 MtCO2e
  • Total Scope 2 Location-Based
  • Total Scope 2 Market-Based
  • Total Scope 2 (Unspecified Calculation Method)

Insights into Baidu's Value Chain Emissions

In 2024, Baidu reported 1,326,462.1 metric tons of COâ‚‚ equivalent (tCOâ‚‚e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a

The 2024 disclosure of Baidu includes a breakdown across 0of the 15 Scope 3 categories defined by the GHG Protocol,matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a

Baidu's Scope 3 Emissions Over Time

2019202020212022202320240400 k800 k1.2 M1.6 MtCO2e-16%+6960%+11%+12%-9%
  • Total Scope 3
  • Year-over-Year Change

What are Baidu's Scope 3 emissions?

In 2024, Baidu reported total Scope 3 emissions of 1,326,462.1 metric tons of COâ‚‚ equivalent (tCOâ‚‚e).a

Has Baidu reduced its Scope 3 emissions over time?

Since 2019, Baidu's Scope 3 emissionshave increased by 6,595.84%, reflecting a rising long-term trend in Scope 3 emissions over time.ab

Compared to the previous year (2023), Baidu's Scope 3 emissions remained relatively stable, indicating that Baidu's emissions have plateaued with no significant change in its value chain footprint.a

Insights into Baidu’s GHG Emissions Intensity Compared to Industry Peers

In 2024, Baidu reported Scope 1 greenhouse gas (GHG) emissions of 20,569.5 tCOâ‚‚e and total revenues of USD 2,540 millions. This translates into an emissions intensity of 8.1 tCOâ‚‚e per millions USD.a

Baidu's Scope 1 Emissions Intensity Compared to Peers

51002,00050,0001,000,000Scope 1 Emissions (tCO2e)1005005,00050,000200,000Revenues (Millions of USD)JZDCAChina TowerYear: 2024Scope 1: 50,748 tCO2eRevenue: $M 14,584Scope 1 Intensity: 3.48 tCO2e/$MInkeverse GroupYear: 2023Scope 1: 6 tCO2eRevenue: $M 1,045Scope 1 Intensity: 0.01 tCO2e/$MJJJiangsu Phoenix Publishing & MediaYear: 2024Scope 1: 2,509 tCO2eRevenue: $M 1,864Scope 1 Intensity: 1.35 tCO2e/$MNetease Cloud MusicYear: 2024Scope 1: 697 tCO2eRevenue: $M 1,189Scope 1 Intensity: 0.59 tCO2e/$MChina UnicomYear: 2024Scope 1: 110,000 tCO2eRevenue: $M 53,383Scope 1 Intensity: 2.06 tCO2e/$MZZZhejiang Daily Digital Culture GroupYear: 2024Scope 1: 48 tCO2eRevenue: $M 424Scope 1 Intensity: 0.11 tCO2e/$MDDDamai Entertainment HoldingsYear: 2024Scope 1: 464 tCO2eRevenue: $M 762Scope 1 Intensity: 0.61 tCO2e/$MNetDragon Websoft HoldingsYear: 2023Scope 1: 58 tCO2eRevenue: $M 1,091Scope 1 Intensity: 0.05 tCO2e/$MiDreamSky Technology HoldingsYear: 2023Scope 1: 15 tCO2eRevenue: $M 295Scope 1 Intensity: 0.05 tCO2e/$MCCChina Communications ServicesYear: 2024Scope 1: 263,200 tCO2eRevenue: $M 22,374Scope 1 Intensity: 11.76 tCO2e/$MXDYear: 2023Scope 1: 716 tCO2eRevenue: $M 522Scope 1 Intensity: 1.37 tCO2e/$MChina LiteratureYear: 2024Scope 1: 45 tCO2eRevenue: $M 1,209Scope 1 Intensity: 0.04 tCO2e/$MWinshareYear: 2024Scope 1: 2,731 tCO2eRevenue: $M 1,665Scope 1 Intensity: 1.64 tCO2e/$MTencent HoldingsYear: 2024Scope 1: 121,466 tCO2eRevenue: $M 98,489Scope 1 Intensity: 1.23 tCO2e/$MNetEaseYear: 2024Scope 1: 9,430 tCO2eRevenue: $M 2,010Scope 1 Intensity: 4.69 tCO2e/$MWeiboYear: 2024Scope 1: 107 tCO2eRevenue: $M 13,718Scope 1 Intensity: 0.01 tCO2e/$MTencent MusicYear: 2024Scope 1: 112 tCO2eRevenue: $M 4,240Scope 1 Intensity: 0.03 tCO2e/$MAAAutohomeYear: 2023Scope 1: 362 tCO2eRevenue: $M 1,011Scope 1 Intensity: 0.36 tCO2e/$MMeituYear: 2024Scope 1: 68 tCO2eRevenue: $M 501Scope 1 Intensity: 0.14 tCO2e/$MKuaishou TechnologyYear: 2024Scope 1: 2,100 tCO2eRevenue: $M 18,885Scope 1 Intensity: 0.11 tCO2e/$MBaiduYear: 2024Scope 1: 20,570 tCO2eRevenue: $M 2,540Scope 1 Intensity: 8.10 tCO2e/$M

How does Baidu's GHG emissions intensity compare to its peers?

In 2024, Baidu reported a Scope 1 emissions intensity of 8.1 tCOâ‚‚e per millions USD. Compared to the peer group median of 0.47, this places the company above its industry benchmark, indicating it is less carbon-efficient than most competitors.a

Where does Baidu rank on GHG emissions intensity within its industry?

In 2024, Baidu ranked 20 out of 20 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCOâ‚‚e per millions USD).a

This places Baidu among the least efficient performers, with one of the highest emissions intensities in its sector.a

Insights into Baidu's Total Carbon Footprint

In 2024, Baidu reported a total carbon footprint of 2,124,470.4 metric tons of COâ‚‚ equivalent (tCOâ‚‚e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 10.57% decrease compared to 2023, indicating progress in reducing its overall greenhouse gas output.a

The largest contributor to Baidu's total carbon footprint was Scope 3 emissions, accounting for 62.44% of the company's total carbon footprint, followed by Scope 2 emissions at 36.59%.a

Want Full Access to Baidu's GHG Emissions Dataset?
Sign Up

Explore Peer Companies

Kuaishou Technology

Communication Services
Internet Content & Information
China (Mainland)

Meitu Inc

Communication Services
Internet Content & Information
China (Mainland)

Kanzhun Ltd

Communication Services
Internet Content & Information
China (Mainland)

Autohome Inc

Communication Services
Internet Content & Information
China (Mainland)

Tencent Music Entertainment Group

Communication Services
Internet Content & Information
China (Mainland)

Weibo Corp

Communication Services
Internet Content & Information
China (Mainland)