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Pinterest Inc

Common Name
Pinterest
Country
United States
Sector
Communication Services
Industry
Internet Content & Information
Employees
5,205
Ticker
PINS
Exchange
NEW YORK STOCK EXCHANGE, INC.
Description
Pinterest, Inc. Class A is a social media and visual discovery company that operates a platform where users discover, organize, and share ideas through curated image and video “pins.” The company’s pr...

Pinterest's GHG Emissions Data Preview

In 2024, Pinterest completed a corporate carbon footprint assessment and publicly disclosed its greenhouse gas (GHG) emissions according to the GHG Protocol, covering Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from purchased energy) and Scope 3 (indirect emissions across the value chain).

Pinterest has also provided a category-level breakdown for 7 out of 15 Scope 3 emissions categories, offering greater transparency into its value chain emissions.

Metric (tCO2e)2024202320222021 - 2017
Total Scope 1
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b
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b
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b
0000000
Total Scope 2
Market-Based
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b
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b
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b
0000000
Location-Based
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a
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c
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c
0000000
Total Scope 3
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a
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b
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b
0000000
Total Scope 1 Revenue Intensity (tCO2e/$M)
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b
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b
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b
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Verified Sources Behind Pinterest’s Greenhouse Gas (GHG) Emissions Data

Every figure on this dashboard has a transparent audit trail. With Tracenable, each data point is traceable back to its original source, viewable directly inside our platform. Explore Pinterest’s data sources below and access millions more through our Disclosure Search.

a. Pinterest's Verification report 2024
a. Pinterest's Verification report 2024
b. Pinterest's Impact Report 2025
b. Pinterest's Impact Report 2025
c. Pinterest's ESG Report 2024
c. Pinterest's ESG Report 2024

Insights into Pinterest's Operational Emissions

In 2024, the total operational greenhouse gas (GHG) emissions ofPinterest amounted to1,892metric tons of CO2 equivalent.This figure includes both direct emissions from owned or controlled sources (Scope 1) and indirect emissions from purchased energy (Scope 2).ab

Compared to 2023, the total operational greenhouse gas (GHG) emissions of Pinterestdecreased by 33.31%, showing that the company has made progress in taking action to reduce the climate impact of its operations.abc

Pinterest's Scope 1 Emissions Over Time

2022202320240200400600800tCO2e-9%-5%
  • Total Scope 1
  • Year-over-Year Change

What are Pinterest's Scope 1 emissions?

In 2024, the total Scope 1 emissions of Pinterest were 570 metric tons of CO₂ equivalent (tCO₂e).b

Has Pinterest reduced its Scope 1 emissions over time?

Since 2022, Pinterest's Scope 1 emissions have decreased by 13.37%, reflecting a declining long-term trend in Scope 1 emissions over time.b

Compared to the previous year(2023), Pinterest's Scope 1 emissions decreased by 5.32%, highlighting the company's efforts to lower direct emissions from assets it owns or controls.b

What are Pinterest's Scope 2 emissions?

In 2024, Pinterest reported Scope 2 greenhouse gas (GHG) emissions of 1.6 tCO₂e using the market-based method and 1,322 tCO₂e using the location-based method.ab

Has Pinterest reduced its Scope 2 emissions over time?

Since 2022, Pinterest's Scope 2 greenhouse gas (GHG) emissions (Location-Based)have decreased by 34.2%, reflecting a declining long-term trend in Scope 2 emissions over time.ac

Compared to the previous year(2023), Pinterest's Scope 2 emissions(Location-Based) fell by 40.85% in 2024, showing that the company has made progress in taking action to reduce the climate impact of its energy consumption.ac

What methodology does Pinterest use for Scope 2 reporting?

In 2024, Pinterest reported its Scope 2 emissions using the market-based method and using the location-based method.ab

Pinterest's Scope 2 Emissions Over Time

20222023202406001.2 k1.8 k2.4 ktCO2e
  • Total Scope 2 Location-Based
  • Total Scope 2 Market-Based

Insights into Pinterest's Value Chain Emissions

In 2024, Pinterest reported 119,143 metric tons of CO₂ equivalent (tCO₂e) of Scope 3 greenhouse gas (GHG) emissions, representing indirect emissions across its upstream and downstream value chain.a

The 2024 disclosure of Pinterest includes a breakdown across 7of the 15 Scope 3 categories defined by the GHG Protocol,matching the level of disclosure in 2023, demonstrating consistent Scope 3 emissions reporting coverage year over year.a

Pinterest's Scope 3 Emissions Over Time

202220232024040 k80 k120 k160 ktCO2e-18%+2%
  • Total Scope 3
  • Year-over-Year Change

What are Pinterest's Scope 3 emissions?

In 2024, Pinterest reported total Scope 3 emissions of 119,143 metric tons of CO₂ equivalent (tCO₂e).a

Approximately 100%of these emissions originated from upstream activities such as purchased goods and capital goods, while 0%came from downstream activities like product use, distribution, and end-of-life treatment.a

Has Pinterest reduced its Scope 3 emissions over time?

Since 2022, Pinterest's Scope 3 emissionshave decreased by 16.67%, reflecting a declining long-term trend in Scope 3 emissions over time.ab

Compared to the previous year (2023), Pinterest's Scope 3 emissions remained relatively stable, indicating that Pinterest's emissions have plateaued with no significant change in its value chain footprint.ab

What categories of Scope 3 emissions does Pinterest disclose?

In 2024, Pinterest reported emissions for 7 out of the 15 Scope 3 categories defined by the GHG Protocol.a

This partial disclosure allows for some insight into the company's indirect impacts.

What are the main sources of Pinterest's Scope 3 emissions?

In 2024, the largest contributors to Pinterest's Scope 3 emissions were:a

  • Purchased Goods and Services (Cat. 1): 90,431 tCO₂e(76.58%)
  • Business Travel (Cat. 6): 17,110 tCO₂e(14.49%)
  • Capital Goods (Cat. 2): 8,156 tCO₂e(6.91%)

Pinterest's Scope 3 Emissions by Categories

Capital Goods(Cat. 2)(6.9%)Business Travel(Cat. 6)(14.5%)Purchased Goods andServices (Cat. 1)(76.6%)

Insights into Pinterest’s GHG Emissions Intensity Compared to Industry Peers

In 2024, Pinterest reported Scope 1 greenhouse gas (GHG) emissions of 570 tCO₂e and total revenues of USD 3,647 millions. This translates into an emissions intensity of 0.16 tCO₂e per millions USD.b

Pinterest's Scope 1 Emissions Intensity Compared to Peers

2050010,000200,0005,000,000Scope 1 Emissions (tCO2e)1001,00010,000100,0001,000,000Revenues (Millions of USD)OPSirius XMYear: 2024Scope 1: 631 tCO2eRevenue: $M 8,703Scope 1 Intensity: 0.07 tCO2e/$MCinemark HoldingsYear: 2024Scope 1: 13,592 tCO2eRevenue: $M 3,050Scope 1 Intensity: 4.46 tCO2e/$MMatch GroupYear: 2024Scope 1: 564 tCO2eRevenue: $M 3,479Scope 1 Intensity: 0.16 tCO2e/$MMeta PlatformsYear: 2024Scope 1: 47,468 tCO2eRevenue: $M 164,477Scope 1 Intensity: 0.29 tCO2e/$MFrontier Communications ParentYear: 2023Scope 1: 117,263 tCO2eRevenue: $M 5,676Scope 1 Intensity: 20.66 tCO2e/$MCarlisle CompaniesYear: 2024Scope 1: 68,717 tCO2eRevenue: $M 5,004Scope 1 Intensity: 13.73 tCO2e/$MIPGYear: 2024Scope 1: 10,183 tCO2eRevenue: $M 10,692Scope 1 Intensity: 0.95 tCO2e/$MZillow GroupYear: 2023Scope 1: 197 tCO2eRevenue: $M 1,945Scope 1 Intensity: 0.10 tCO2e/$MFoxYear: 2024Scope 1: 14,820 tCO2eRevenue: $M 13,980Scope 1 Intensity: 1.06 tCO2e/$MNew York TimesYear: 2024Scope 1: 3,598 tCO2eRevenue: $M 2,586Scope 1 Intensity: 1.39 tCO2e/$MIACYear: 2024Scope 1: 3,759 tCO2eRevenue: $M 3,807Scope 1 Intensity: 0.99 tCO2e/$MAT&TYear: 2024Scope 1: 545,052 tCO2eRevenue: $M 122,335Scope 1 Intensity: 4.46 tCO2e/$MNewsYear: 2024Scope 1: 14,552 tCO2eRevenue: $M 10,085Scope 1 Intensity: 1.44 tCO2e/$MLumen TechnologiesYear: 2024Scope 1: 164,690 tCO2eRevenue: $M 13,108Scope 1 Intensity: 12.56 tCO2e/$MYelpYear: 2024Scope 1: 332 tCO2eRevenue: $M 1,412Scope 1 Intensity: 0.24 tCO2e/$MNetflixYear: 2024Scope 1: 50,488 tCO2eRevenue: $M 39,002Scope 1 Intensity: 1.29 tCO2e/$MAlphabetYear: 2024Scope 1: 73,100 tCO2eRevenue: $M 350,096Scope 1 Intensity: 0.21 tCO2e/$MWalt DisneyYear: 2024Scope 1: 921,163 tCO2eRevenue: $M 91,361Scope 1 Intensity: 10.08 tCO2e/$MZiff DavisYear: 2024Scope 1: 311 tCO2eRevenue: $M 1,402Scope 1 Intensity: 0.22 tCO2e/$MElectronic ArtsYear: 2025Scope 1: 2,977 tCO2eRevenue: $M 7,463Scope 1 Intensity: 0.40 tCO2e/$MWarner Music GroupYear: 2024Scope 1: 1,877 tCO2eRevenue: $M 6,426Scope 1 Intensity: 0.29 tCO2e/$MOOOptimum CommunicationsYear: 2024Scope 1: 43,219 tCO2eRevenue: $M 8,954Scope 1 Intensity: 4.83 tCO2e/$MSnapYear: 2023Scope 1: 9,822 tCO2eRevenue: $M 4,606Scope 1 Intensity: 2.13 tCO2e/$MUpworkYear: 2019Scope 1: 33 tCO2eRevenue: $M 301Scope 1 Intensity: 0.11 tCO2e/$MPPPinterestYear: 2024Scope 1: 570 tCO2eRevenue: $M 3,647Scope 1 Intensity: 0.16 tCO2e/$M

How does Pinterest's GHG emissions intensity compare to its peers?

In 2024, Pinterest reported a Scope 1 emissions intensity of 0.16 tCO₂e per millions USD. Compared to the peer group median of 1.02, this places the company below its industry benchmark, indicating it is more carbon-efficient than most competitors.b

Where does Pinterest rank on GHG emissions intensity within its industry?

In 2024, Pinterest ranked 4 out of 24 companies in its industry peer group, based on Scope 1 emissions intensity (measured in tCO₂e per millions USD).b

This places Pinterest among the top performers, with one of the lowest emissions intensities relative to peers.b

Insights into Pinterest's Total Carbon Footprint

In 2024, Pinterest reported a total carbon footprint of 121,035 metric tons of CO₂ equivalent (tCO₂e) across Scope 1, Scope 2, and Scope 3 emissions. This represents a 0.92% increase compared to 2023, suggesting a rise in emissions across its operations or value chain.abc

The largest contributor to Pinterest's total carbon footprint was Scope 3 emissions, accounting for 98.44% of the company's total carbon footprint, followed by Scope 2 emissions at 1.09%.a

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