BasicNet S.p.A. is an Italian company specializing in the development, production, and branding of apparel, footwear, and accessories. The company focuses on the casual and sportswear segments, cateri... BasicNet S.p.A. is an Italian company specializing in the development, production, and branding of apparel, footwear, and accessories. The company focuses on the casual and sportswear segments, catering to a broad audience looking for functional and fashionable attire. One of the key features of BasicNet is its unique business model that integrates various stages of its supply chain, from design and sourcing to licensing and retailing, allowing for efficient management and distribution. The company owns several renowned labels, including Kappa, Robe di Kappa, K-Way, and Superga, each contributing to its strong presence in the global fashion industry. BasicNet's influence extends into sectors such as urban fashion and outdoor clothing, reflecting current lifestyle trends. Headquartered in Turin, Italy, BasicNet leverages its extensive network of licensees and strategic partnerships to maintain competitiveness and market penetration, underscoring its important role in the fashion and lifestyle goods market.
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