Calida Holding AG is a Switzerland-based holding company specializing in the premium bodywear sector. It operates through its core brands—CALIDA, AUBADE, and COSABELLA—offering high-quality underwear,... Calida Holding AG is a Switzerland-based holding company specializing in the premium bodywear sector. It operates through its core brands—CALIDA, AUBADE, and COSABELLA—offering high-quality underwear, sleepwear, loungewear, and lingerie for men, women, and children. The CALIDA brand emphasizes durable, resource-efficient lifestyle products; AUBADE delivers luxury lingerie with innovative styling since 1958; and COSABELLA focuses on empowering designs that promote confidence and individuality. Headquartered in Sursee, the company employs around 1,900 people and distributes its products via brick-and-mortar stores and e-commerce channels across Switzerland, France, Germany, other European countries, the United States, Asia, and internationally. Founded in 1941, Calida Holding AG has evolved through strategic acquisitions, divestitures like the Millet Mountain Group and Lafuma Mobilier, and a focus on operational excellence to drive profitable growth in the apparel industry. Its strategy prioritizes premium positioning, strong brand DNA, and financial targets such as mid-term EBIT of at least 10% while maintaining a solid balance sheet.
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