Davide Campari-Milano N.V. is a key player in the global beverage industry, renowned for its extensive portfolio of spirits, wines, and soft drinks. As the producer of iconic brands like Campari, Aper... Davide Campari-Milano N.V. is a key player in the global beverage industry, renowned for its extensive portfolio of spirits, wines, and soft drinks. As the producer of iconic brands like Campari, Aperol, and SKYY Vodka, the company serves a diverse international market by crafting beverages that range from bitters and liqueurs to premium spirits. Established in 1860 and headquartered in Sesto San Giovanni, Italy, Campari Group has grown through strategic acquisitions and brand development to enhance its presence in over 190 countries. The company focuses on a 'premiumization' strategy, targeting upscale markets with high-quality offerings and leveraging its rich heritage and Italian authenticity to appeal to consumers' evolving tastes. Davide Campari-Milano's operations significantly influence the food and beverage sector, alongside hospitality and retail industries, by catering to both traditional and modern consumption trends such as mixology and cocktail culture. This positions Campari as a significant contributor to industry innovation, as well as to the dynamic and evolving landscape of global beverage consumption.