Devyani International Ltd. is a major player in the food and beverage industry, primarily operating as a franchisee for well-known quick service restaurant (QSR) brands. It holds significant franchise... Devyani International Ltd. is a major player in the food and beverage industry, primarily operating as a franchisee for well-known quick service restaurant (QSR) brands. It holds significant franchise rights for global names such as KFC, Pizza Hut, and Costa Coffee across various geographic regions, predominantly in India. The company’s core function is to establish and run outlets for these brands, leveraging established brand equity and a proven business model to capture a significant share of the growing QSR market. Devyani International is strategically focused on expanding its footprint in both existing and new markets, catering to the evolving consumer preferences for convenient and quality dining experiences. As a cornerstone of its business, the company prioritizes operational efficiency, strategic location selection, and customer service excellence, positioning itself as a leader in the competitive QSR segment. Its market significance stems from its dynamic growth and contribution to the fast-paced expansion of the eating-out culture in Asia, offering potential insights into consumer trends and retail innovations in the sector.