Julius Baer Group Ltd. is a leading Swiss private banking and financial services firm specializing in global wealth management. Established in 1890 and headquartered in Zurich, the company focuses on ... Julius Baer Group Ltd. is a leading Swiss private banking and financial services firm specializing in global wealth management. Established in 1890 and headquartered in Zurich, the company focuses on providing tailored financial solutions to high-net-worth individuals and private clients, emphasizing personal advisory, investment management, and family office services. Julius Baer manages substantial assets under management—amounting to CHF 483 billion as of June 2025—and operates through an extensive international presence spanning around 25 countries and 60 locations, with significant operations in Switzerland, Europe, the Americas, and Asia. The group’s principal offerings include discretionary and advisory mandates, bespoke lending, structured products, and open platform investment solutions, along with a dedicated focus on sustainable finance through discretionary mandates. Julius Baer maintains its reputation for client confidentiality, strong capitalisation, and prudent risk management, solidifying its role as a premium global reference in private banking and wealth advisory services.