Klaviyo Inc. is a software company that provides a cloud-based software-as-a-service platform specializing in business-to-consumer customer relationship management, or B2C CRM. Its unified platform in... Klaviyo Inc. is a software company that provides a cloud-based software-as-a-service platform specializing in business-to-consumer customer relationship management, or B2C CRM. Its unified platform integrates marketing automation, customer service, analytics, and a built-in data layer powered by artificial intelligence to help consumer brands deliver personalized experiences at scale across channels like email, SMS, push notifications, WhatsApp, and social interactions. Key components include the Klaviyo Data Platform for unifying, enriching, and analyzing customer data with predictive tools; Marketing Agent, an AI-driven autonomous assistant that plans, creates content for, and executes campaigns; and Customer Agent, a 24/7 AI helper for resolving inquiries, recommending products, and escalating to human support. Klaviyo serves relationship-driven B2C brands in sectors such as health and beauty, apparel, and e-commerce, enabling real-time data activation for targeted engagement and revenue growth. Founded in 2012 and headquartered in Boston, Massachusetts, Klaviyo operates globally across the Americas, Asia-Pacific, Europe, the Middle East, and Africa, supporting integrations with commerce platforms and data warehouses.
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