Komplett ASA is a leading Norwegian e-commerce company specializing in consumer electronics, IT products, and gaming goods across Scandinavia. Headquartered in Sandefjord, Norway, it operates through ... Komplett ASA is a leading Norwegian e-commerce company specializing in consumer electronics, IT products, and gaming goods across Scandinavia. Headquartered in Sandefjord, Norway, it operates through three main segments: Business-to-Consumer (B2C), Business-to-Business (B2B), and Distribution, serving customers via multiple webshops in Norway, Sweden, and Denmark under brands like Komplett, NetOnNet, and Webhallen, as well as physical retail stores in Sweden. The company offers an extensive range of over 35,000 products, including computers, components, peripherals, PCs, brown and white goods, handheld devices, and accessories from major brands and private labels. Founded in 1991, Komplett ASA pioneered online retail in Norway with Komplett.no in 1996 and has expanded through acquisitions like NetOnNet in 2022, solidifying its position as the largest online-first electronics retailer in the Nordics. It caters to individual consumers, small and medium enterprises, public sectors, and wholesalers via platforms like Komplettbedrift.no and Itegra, emphasizing efficient logistics, customer support, and a tech-enthusiast culture. With around 1,327 employees, Komplett ASA plays a pivotal role in the consumer cyclical and internet retail sectors, bridging manufacturers and end-users in growing digital markets.
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