Mips AB (publ) is a Swedish safety technology company specializing in the development and licensing of the patented Multi-directional Impact Protection System (MIPS®), designed to reduce rotational fo... Mips AB (publ) is a Swedish safety technology company specializing in the development and licensing of the patented Multi-directional Impact Protection System (MIPS®), designed to reduce rotational forces on the brain during helmet impacts. Founded in 1996 by neurosurgeon Hans von Holst and engineer Peter Halldin, in collaboration with the KTH Royal Institute of Technology and Karolinska Institute, it addresses limitations in traditional helmets that primarily protect against linear impacts. Operating as a B2B ingredient brand, Mips AB (publ) does not manufacture helmets but supplies its low-friction layer technology to over 150 global helmet brands for integration into products for sports like cycling, skiing, motorcycling, equestrian, and team sports, as well as safety helmets for construction, mining, and rescue services. Headquartered in Täby near Stockholm with 105 employees, the company manufactures components in China and maintains a unique testing facility in Sweden, fostering innovation to enhance brain protection and market differentiation for partners. In the consumer discretionary sector, Mips AB (publ) plays a pivotal role in advancing helmet safety standards worldwide, driven by 25 years of research amid rising demand for superior protective gear.Show lessShow more

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