Mixue Group Ltd. is a leading public company specializing in the development, production, and franchise operation of ready-made ice cream and tea beverages. Founded in 1997 and headquartered in Zhengz... Mixue Group Ltd. is a leading public company specializing in the development, production, and franchise operation of ready-made ice cream and tea beverages. Founded in 1997 and headquartered in Zhengzhou, China, the company is renowned for its Mixue Ice Cream & Tea brand, which has become a dominant force in the food and beverage sector. Mixue Group operates a vast franchise network, boasting over 45,000 outlets across Mainland China, Hong Kong, Macau, and a rapidly growing international presence throughout Southeast Asia, Australia, South Korea, Japan, and Kazakhstan.
The company’s core business model revolves around providing high-quality, affordable products, including ice cream, bubble tea, and a variety of tea-based drinks. Mixue Group also integrates end-to-end supply chain management—encompassing product research and development, manufacturing, logistics, and equipment supply to its franchisees. The company’s scale and streamlined operations have made it the world’s largest fast-food chain by store count, outpacing established global competitors.
Mixue Group’s relentless focus on cost leadership and accessibility has enabled it to capture significant market share, particularly among value-conscious consumers, while its expansive franchise operation continues to shape trends in the global quick-service beverage industry.
MIXUE Group is not subject to EU Taxonomy reporting
Based on current regulatory requirements, MIXUE Group is not required to report EU
Taxonomy data under the CSRD framework. As a result, we have not conducted a detailed EU
Taxonomy data review for this company.
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