Mixue Group Ltd. is a leading public company specializing in the development, production, and franchise operation of ready-made ice cream and tea beverages. Founded in 1997 and headquartered in Zhengz... Mixue Group Ltd. is a leading public company specializing in the development, production, and franchise operation of ready-made ice cream and tea beverages. Founded in 1997 and headquartered in Zhengzhou, China, the company is renowned for its Mixue Ice Cream & Tea brand, which has become a dominant force in the food and beverage sector. Mixue Group operates a vast franchise network, boasting over 45,000 outlets across Mainland China, Hong Kong, Macau, and a rapidly growing international presence throughout Southeast Asia, Australia, South Korea, Japan, and Kazakhstan.
The company’s core business model revolves around providing high-quality, affordable products, including ice cream, bubble tea, and a variety of tea-based drinks. Mixue Group also integrates end-to-end supply chain management—encompassing product research and development, manufacturing, logistics, and equipment supply to its franchisees. The company’s scale and streamlined operations have made it the world’s largest fast-food chain by store count, outpacing established global competitors.
Mixue Group’s relentless focus on cost leadership and accessibility has enabled it to capture significant market share, particularly among value-conscious consumers, while its expansive franchise operation continues to shape trends in the global quick-service beverage industry.