RVRC Holding AB is the parent company of RevolutionRace, a fast-growing digital direct-to-consumer (D2C) brand specializing in multifunctional outdoor apparel, footwear, and accessories designed for a... RVRC Holding AB is the parent company of RevolutionRace, a fast-growing digital direct-to-consumer (D2C) brand specializing in multifunctional outdoor apparel, footwear, and accessories designed for an active lifestyle. The company focuses on e-commerce sales through its online store, bypassing traditional retail channels to deliver high-quality products at competitive prices with superior design and functionality. Its product range includes men’s and women’s pants, jackets, tops, base layers, underwear, socks, shoes, and accessories such as bags, backpacks, hats, beanies, belts, gloves, neck gaiters, and even dog clothes. Headquartered in Borås, Sweden, RVRC Holding AB operates primarily in Germany, Sweden, Finland, and internationally, engaging closely with its community—spanning ages 18 to 70—to guide product development. By maintaining full control over the customer experience, the company ensures stronger margins and accessibility, positioning RevolutionRace as a highly recommended outdoor brand in the competitive apparel and accessories retail sector.
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