The Swatch Group AG is a multinational holding company specializing in the design, manufacture, and sale of finished watches, jewelry, watch movements, and related components. As the world's largest w... The Swatch Group AG is a multinational holding company specializing in the design, manufacture, and sale of finished watches, jewelry, watch movements, and related components. As the world's largest watchmaking group, it controls a diverse portfolio of 16 well-known brands that span the luxury, premium, and mass-market segments, including Omega, Longines, Breguet, Tissot, and Swatch. The company is vertically integrated, producing nearly all components for its own brands and supplying watch movements and parts to third-party manufacturers, thereby playing a critical role in the global watch industry. Beyond watchmaking, The Swatch Group AG is active in electronic systems and battery technologies, leveraging its expertise in precision engineering and innovation. The company also maintains a significant international presence, operating in more than 50 countries and serving consumers through both retail and wholesale channels. Through a combination of iconic brands, manufacturing scale, and technological capabilities, The Swatch Group AG holds a prominent position in the global consumer goods and luxury sectors.