Synsam AB (publ) is a leading Nordic lifestyle company specializing in optical retail and eye health. Founded in 1968 and headquartered in Stockholm, Sweden, it operates nearly 600 stores across Swede... Synsam AB (publ) is a leading Nordic lifestyle company specializing in optical retail and eye health. Founded in 1968 and headquartered in Stockholm, Sweden, it operates nearly 600 stores across Sweden, Denmark, Norway, Finland, Iceland, and the Faroe Islands under brands like Synsam, Profil Optik, Fellepini, Oscar Eide, EyeQ, Jämtö, and Index. The company offers a wide range of products including lenses, frames, sunglasses, sports spectacles, contact lenses, eye care accessories, and hearing aids. Synsam AB (publ) also provides comprehensive services such as eye examinations (physical and online), hearing tests, personal style advice, and innovative subscriptions like Synsam Lifestyle for spectacles and contact lenses, fostering long-term customer relationships. With an omnichannel approach integrating physical stores, franchises, and e-commerce, it emphasizes sustainability, eye fashion, and health solutions. Employing around 3,739 people in the healthcare sector focused on medical instruments and supplies, Synsam AB (publ) plays a key role in advancing optical retail standards across the Nordic region.
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