Watches of Switzerland Group PLC is a leading British luxury watch and jewellery retailer, headquartered in Braunstone, Leicester, United Kingdom. Incorporated in 2019 as a public limited company, it ... Watches of Switzerland Group PLC is a leading British luxury watch and jewellery retailer, headquartered in Braunstone, Leicester, United Kingdom. Incorporated in 2019 as a public limited company, it specializes in the retail sale of high-end watches and jewellery through specialized stores, online platforms, and repair services, as defined by its SIC codes including 47770 and 47910. The group operates 221 stores across the UK, US, and Europe under brands such as Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, and Betteridge, featuring 96 dedicated mono-brand boutiques for prestigious labels like Rolex, Omega, TAG Heuer, Breitling, Tudor, Audemars Piguet, and Bulgari. As the authorized dealer for more Swiss brands than any other UK retailer, it offers official timepieces with manufacturer warranties, serving clients who value expertise and long-term relationships, some spanning over 50 years. With 15 UK showrooms and a growing US presence, the company emphasizes exceptional client service, market knowledge, and partnerships with major luxury watch groups and independents, solidifying its role as a cornerstone in the global luxury timepiece sector.
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